Elixr Energy Expands Its Reach With Saudi Arabia Launch
UK-based pre-workout newcomer Elixr Energy has officially launched in Saudi Arabia.
The up-and-coming brand offers a fully-loaded formula in a convenient canned format, breaking away from the traditional powdered staple.
Its entry into the Kingdom’s flourishing fitness scene comes via a collaboration with Wawan — the Middle East’s largest supplement distributor, boasting more than 50 physical stores.
“We’re excited to announce that Elixr Energy has officially launched in Saudi Arabia,” said Ben Stevens, co-founder of Elixr Energy.
“Through our new partnership with Wawan, Elixr is now available in Wawan gyms and supplement stores across the country.
“This is an important step in our mission to bring clean, powerful energy to athletes, fitness enthusiasts, and everyday performers.
“We’re just getting started in Saudi Arabia, and we can’t wait to fuel your journey.”
Stevens launched Elixr alongside close friend Ryan Weekley last year. The duo first met during recruitment for the Royal Navy, serving for more than four years before leaving to pursue their own business venture.
Elixr Energy packs serious function into compact 330ml cans. Each drink contains 201mg of caffeine, L-Carnitine, Beta Alanine, L-Arginine, and L-Theanine for a smoother, more focussed boost.
Three flavours are currently available: Mixed Berry, Fruit Twist, and Peach & Raspberry — all sugar-free and ultra-low in calories.
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