Al Rabie Partners With iPRO Hydrate To Bring Healthier Hydration To The Kingdom
Healthier hydration has landed in Saudi Arabia, and it’s all thanks to a budding partnership between iPRO Hydrate and one of the Kingdom’s biggest beverage heavyweights.
Over the past two years, iPRO has been feeling its way into the market by popping up at major events like the Saudi Sports for All Federation Expo, Saudi HORECA, and InFlavour Expo.
Now, it has officially launched thanks to a flagship deal with Al Rabie. Based in Riyadh, Al Rabie has a firm grip on the Kingdom’s ready-to-drink market and is something of a household name.
The deal will see its logo added to iPRO’s signature hydration bottles, which are set to hit 21,000 sales points via the distributor.
Speaking on this new chapter, Sophie Christy, Global Brand Director at iPRO, said: “Saudi Arabia represents a dynamic and forward-thinking market that aligns perfectly with iPRO’s values of health, wellness, and sustainability, working towards Vision 2030.
“Partnering with Al Rabie, a trusted and respected name in the region, is an incredible opportunity for us. Their deep market expertise and shared commitment to quality make them a valued partner on this journey.
“Together, we look forward to bringing our healthy hydration to the Kingdom and making a meaningful impact on the lives of consumers.”
iPRO Hydrate x Al Rabie
Founded in the UK, iPRO Hydrate has been charging ahead with an aggressive global expansion in recent times. The functional drink made its way to the UAE in 2022, proving an instant smash hit with fitness enthusiasts in the region.
Combining natural ingredients, vitamins, electrolytes, and a cleaner carb source, iPRO Hydrate is the low-sugar, caffeine-free alternative to standard hydration drinks.
The best-selling bottles are available in four refreshing flavours: Berry Mix, Citrus Blend, Orange & Pineapple, and Mango.
This deal is yet another major milestone in iPRO’s journey, and it’s one that’ll see its presence in the Middle East’s fitness scene grow ever-stronger.
Amac Kansu, Chief Strategy Officer at Al Rabie, added: “At Al Rabie, we are committed to bringing high-quality, innovative beverage solutions to consumers in Saudi Arabia.
“Our collaboration with iPRO marks an exciting step in providing naturally hydrating, health-conscious options that align with the Kingdom’s growing focus on wellness and active lifestyles.
“With Al Rabie’s extensive market reach and deep consumer trust, we are confident that iPRO Hydrate will become a staple for hydration across the Kingdom.”
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